comingsoon

Advertising Contract

OVERVIEW

Why Advertise in Movie Theaters?

Expansive Reach

Moviegoers spend an average of 14 minutes in their seats before a movie start. They are relaxed, receptive, and captivated ensuring you have their full attention. Movie going is the #1 leisure activity for Americans. Of your target audience, 32% are ages 18-34, 51% are ages 18- 49, and 46% are college educated. Nearly 9 out of 10 moviegoers prefer to see a preshow as opposed to a blank screen.

Effective Recall

Throughout the course of only a few minutes, your cad will receive constant repetition. You ad will run for 10-12 seconds every 4-5 minutes. Many consumers consider cinema ads to be more interesting than other media. Cinema advertising is an appealing and memorable, with a 52% unaided recall rate in comparison to 6% for television ads.

Engaging Environment

Movie theaters offer a unique, distraction-free environment, complete with huge screens and immersive sound systems. Your ad will be showcased in an ideal atmosphere in front of an audience who is comfortable and attentive.

How Does Theater Advertising Compare to Other Media?

A theater is full of prime target audience for most businesses, when television has more of a broad audience of people who have the option of changing the channel.

Consumers are 53% more likely to express increased interest in the brands or products advertised in theaters than television viewers.

Radio can’t deliver a huge, full color image to leave a lasting impression and it carries the option of changing the station.

A month of theater advertising can cost less than a day of newspaper advertising.PRODUCTION GUIDELINES

What Should I Consider When Designing My Slide?

Message

A simple and concise message is the key to an effective cinema advertising campaign. You main idea should be focused on a single product or unique selling point.

Visual

Your ad should be straightforward and crisp. A viewer will have a much higher chance of recall if the image is eye-catching and to the point. Keep your layout organized and sharp. Make sure your elements are pleasing to the eye, aligned on an invisible grid. Layout is important in your ad design. A poor design can lead to an unsuccessful return.

Don’t attempt to use too many special effects in your design. If they are not applied correctly, beveled edges and textures may appear soft and distracting. Simple drop shadows and stroked edges can give your design just the right amount of extra pizzazz.

Always use high resolution digital images and text in your design. It may look okay on a computer monitor, but a low-resolution design becomes a blurry ad on the theatre screen.

The correct resolution for display is 1280 x 720 and it is highly recommended that the DPI be 72 or higher. Your file can be submitted as a JPEG, JPG, or PDF.

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